AstraZeneca, a leader in the pharmaceutical industry approached BI Worldwide to help develop a web app platform that would help their management leadership team coach employees on corporate policies and engagement tactics. We developed two concepts. The first involving scientific chemistry with a focus on technology and the people that work in the industry. The second concept focused on iconography with bold color, graphic textures, and a playful design to tell the story.
Both concepts were a big hit with AstraZeneca, leading to further exploration of this project.