As part of constantly innovating and evolving sleep technology, the Sleep Number 360™ smart bed represents a new generation of sheep biometrics that senses you, knows you, and adjust to you. This is one of the guiding principles behind the 360 smart bed and some of the ideation that went into bringing this groundbreaking smart bed to life and into the marketplace.
As a team, we were asked to think about how the 360 smart brand could come to life. Each creative was tasked with developing logos colors, patterns, brand messaging, photography and more as launchpad brand activation. In this collection are a series of logos and icons that helped spearhead the directional movement for the current consumer-facing Sleep Number™ 360 smart bed brand.